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08 Mar 2021

International Women's Day Celebration

On the occasion of International Women's Day, Seva Mandir in collaboration with Colgate launched its Financial Digital Literacy Programme.

Under the 5-year initiative, a cadre of 100 women called Digital Smile Sakhis will be trained and onboarded to reach out to 50,000 tribal and rural women in remote villages through meetings and campaigns. The Sakhis will help women in learning mobile banking, operating bank accounts, and using insurance and social support schemes through online modes to build inclusiveness and financial resilience. The sessions will also include innovative methods of teaching and interactive learning to make it a fun learning process.
The program will help in enabling the women to make informed financial decisions and in improving their financial management and entrepreneurial skills. Additionally, the initiative will also create awareness among tribal and low-income women on banking and non-banking frauds.
Colgate's association with Seva Mandir over the years has also supported programs in various domains such as education for children, women empowerment through livelihoods, and support through a water augmentation program for the communities in the tribal and rural villages around Udaipur, Rajasthan.
At the launch event, Ronak Shah, Chief Executive of Seva Mandir added "Access to digital tools for rural women is still limited and have become a barrier in their progress. We aim to include financial digital literacy as a component of our women empowerment strategy and reduce this digital divide ."


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